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Executive Summary

The executive summary provides a snapshot of the entire business plan, including the following sections:

Business Description
Products and Services
Market & Business Opportunity
Financial Highlights

Business description

Briefly describe the Business Profile, including the following details:

Main activities
Date of establishment
The owners
The market positioning
The objectives

If your plan is for a start up business, focus on the new business description.

Products and services

Describe your main products, product lines, or services. Emphasize the advantages of your product, and what makes them attractive to customers.

Market & business opportunities

Describe your target markets, market size, and market share. Explain the business opportunity your market offers.

Financial highlights

Describe the projected financial highlights for the forecasting period. The financial highlights include projected sales, profit, cash flow, main financial indicators, and required investment, providing a clear picture of the business potential and opportunity.

Financial highlights Example

Period

Revenue
(K-$)

Op. Profit
(K-$)

Op. Profit
(%)

EBITDA
(K-$)

Loan Balance
(K-$)

Year 1

5495.00

549.47

10.00

616.80

749.11

Year 2

9120.00

1996.47

21.89

2149.80

632.97

Year 3

10140.00

2201.93

21.72

2424.60

504.74

Year 4

11020.00

2353.80

21.36

2635.80

363.12

Year 5

12520.00

2767.80

20.11

3105.80

206.65

Total

48295.00

9869.47

20.44

10932.80

206.65

Financial requirements

Describe the finances you need to cover your projected expenses:

Financial requirements

Year 1

Year 2

Equity

300

100

Owners Loans

0

100

Loans

0

0

Other

0

0

Total Financial requirements

300

200

Fixed Assets

50

0

Research & Development

100

0

Working Capital

100

200

Contingency

50

0

Total Financial Needs

300

200





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