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Products and Services

This chapter presents the main products, product lines, or services your business provides. Include the following information:

How the product meets the market needs
Product description and specifications
Product cost
Competitive products

How the product meets the market needs

Answer the following questions:

What is the market demand ?
How does your product satisfy the market needs ?
What are the main advantages of the product ?

Product description and specifications

Describe the product's main features and specifications:

A general description
The main features
The main specifications
The operational method

Product cost

Explain the factors contributing to the cost of your product:

Direct labor
Materials
Sub contractors
Other

If you estimate future trends in product costing, present the projected trends.

If you are in the preliminary stage of research and development, describe the expected variance range.

Competitive products

List the major existing or anticipated competitive products, and describe their advantages and disadvantages compared to your product. Present your comparative analysis in a table as follows:

Air Conditioner Analysis

Competitor
A

Competitor
B

Planned Product

Price

$ 1500

$ 1800

$ 1200

Installation Mode

Internal

Internal

External

Sizing

Very Good

Good

Super

Weight

18 lbs

22 lbs

14 lbs

Size

38/23/38

40/35/45

35/30/40

Warranty Period

6 Months

6 Months

18 Months

Service Level

Good

Poor

Very Good

Noise Level

Low

Low

Very Low



Planium 2015